Apple M6 MacBook Pro ad

Apple’s YouTube channel has published the ad for the new 14-inch MacBook Pro, powered by the M6 chip, which was just announced.

‘Boost Mode’

Apple today announced the new 14-inch MacBook Pro powered by the M6 chip. The announcement came alongside new, M6-powered iMacs, and on the eve of the expected announcement of its first OLED MacBook Pro models with touchscreen support.

The new 14-inch MacBook Pro with M6 starts at $1,999, with pre-orders opening tomorrow, October 28, and availability beginning November 6.

It features a 12-core CPU, a 12-core GPU that’s up to 30% faster than the M5, a dual 16-core Neural Engine, Wi-Fi 7, Bluetooth 6, and support for fast charging.

Following the announcement, Apple released the 14-inch MacBook Pro ad on its YouTube channel. The ad highlights faster graphics, faster AI performance, and battery life:

The new 14" MacBook Pro with M6

Apple also published a 1-minute promo video that dives deeper into the new features and tech specs, including its Liquid Retina XDR display, connectivity specs, and how it fits into the broader Apple Silicon family:

The new MacBook Pro with M6 delivers blazing-fast performance and up to 24 hours of battery life.

Today’s announcements came just one day after Apple unveiled the new OLED iPad mini, which features a thinner and lighter design, a larger 8.5-inch display, the A20 Pro chip, improved audio, and IP67 water and dust resistance. It starts at $699, with pre-orders opening October 28 and availability beginning November 6.

For a full breakdown of specs and features, learn more about the new 14-inch MacBook Pro with M6.