Honor partnered with German camera maker ARRI and has been leaning into the cinematography connection to build buzz for the upcoming Magic9 series. The Honor Magic9 Pro Max even made a public appearance at the 83rd Venice Film Festival.
Building on that partnership, Honor and ARRI have developed a collection of filters called “ARRI Look Cinematic Video.” These can be applied with a single tap and alter the color grading of the phone’s camera to match that of one of several ARRI cameras. Users can also adjust the color temperature of the video.
The video demo stars actor Xiao Zhan, who serves as global ambassador for Honor flagships.
Honor will unveil the Magic9 series on September 28. The Pro Max model will feature two 200MP cameras — a 1/1.28” sensor in the main and a 1/1.4” in the telephoto — and will support a new 500mm teleconverter kit in addition to the existing 200mm kit. Honor is also working on a Super Edition phone with an 11,000mAh battery, rounding out what looks to be one of the brand’s most ambitious series launches to date.
