Apple has filed a trademark application for the phrase ‘iPhone for Life’ – a phrase which has so far been used by overseas carriers and retailers for their own equivalent of the iPhone Upgrade Program …
Patently Apple spotted the filing.
The site showed a couple of examples of the phrase being used in marketing materials outside the US.
It’s unclear whether Apple intends to rebrand the iPhone Upgrade Program, or simply protect a phrase for use by its resellers – but the latter seems most likely.
Patently Apple notes that the trademark application is in two categories, one for retail sales, the other for finance arrangements.
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