BAYAD is the new brand identity of the country’s most trusted payments authority, Bayad Center. Along with the rebranding are a new logo and tagline as it connects with a new generation of payers, expands its digital footprint, and further contributes to the advancement of the country’s finance sector.
Now known as Bayad, the brand’s transformation was driven by the company’s commitment to elevate the payment and financial experience of Filipinos. Building on its 20-year history and market leadership, Bayad reinvents itself as a bigger, better, and younger brand to adapt to the evolving financial needs of Filipinos in the face of accelerating digital transformation and recovery from the ongoing pandemic.
Bigger, better, younger Bayad
With the rebranding, the paying public can expect a Bigger Bayad as the company expands its service and solutions portfolio, biller, and channel partner network, as well as its onsite-to-online platform. It is a Better Bayad because all the trusted payment solutions — Bills, Instasure (insurance), Load, Travel, Pay-out (loan disbursement), Withdraw (ATM transactions), Remit, and Med-assist (medical reimbursement) — are now under one name. And finally, it is a Younger Bayad as the brand sports a new look and vibe that resonates with the modern generation of consumers who lead dynamic lifestyles as they establish themselves or build a good life for their families.
Bayad president and CEO Lawrence Ferrer elaborates, “We see a new world order emerging from advances in technology, business, and social spaces. We are transforming to keep pace with the times and people we serve. But always, we are guided by our belief that Filipinos deserve to be rewarded for their hard work, and so we always think of ways to make payments and other financial services simple, fast, and readily available in every home and community.”
Bayad in the new normal
Since its inception, Bayad has been revolutionizing financial services through technology and has been supporting the advancement of fintech in the country. It further boosts its digital presence with the introduction of its revamped mobile app and online payment facility.
The Bayad app is an all-in-one pera transaction platform that provides an accessible, easy, and reliable way of managing funds and earning incentives with family and friends. It is designed for digitally-savvy Filipinos who want to live responsibly and keep their personal expenses in check while earning exclusive rewards. The app carries an array of valuable features such as e-wallet & e-load, bills viewing and payment, personal financial manager, QR payments, rewards, insurance, savings accounts, personal loans, and credit scoring system.
The new Bayad Online, as an extension of the Bayad Centers, offer the same safe, hassle-free, and reliable payment acceptance that is available 24/7 and can be accessed from anywhere in the world.
As a trailblazing feature, both Bayad digital touchpoints significantly benefit Meralco customers by being the first to introduce a real-time posting of Meralco payments through its system. With a few clicks and taps, every Meralco customer is assured that payments made through the Bayad App and Online are immediately posted in their accounts.
From its humble beginnings as an over-the-counter payment center solely for Meralco, Bayad has evolved to be a full-service fintech company, offering a whole suite of financial products and services available through its extensive physical and digital channels.
In so many ways, Bayad is continually shaping the payment landscape in the country – from pioneering outsourced payment collection to expanding its network, and creating a robust payment ecosystem seamlessly bridging the physical and digital spheres. Today, Bayad moves forward with a new approach while keeping its mission and the Filipino consumers at the center of it all.
The app is available at Google Play Store for Android users and App Store for iOS users, and is accessible online through https://www.online.bayad.com.