Looking back, Yamaha Motor Philippines Inc. started the year with a bang with the introduction of the 2020 racing team that would compete in the Asia Road Racing Championship. It was also slated to launch its latest innovations that would be highlighted in different motor shows and industry activities throughout the season. Faced with the challenges of a global pandemic and having to cope with a new normal, Yamaha persevered and demonstrated its ability to be a dynamic company by shifting its processes accordingly.
Digital platforms were no longer a new avenue as it became the optimal solution to showcase products and continue service. Yamaha launched its new motorcycles – the XSR155, New NMAX, and WR155R on Facebook Live followed by multiple online activities throughout the rest of 2020.
The races continued with the Yamaha Racing Arena digital tournament featuring Yamaha’s top racers who switched from handlebars to game controllers, playing for a cause alongside special guests such as Ella Cruz, Motodeck, and Kaisaya.
Campuses were closed but students had access to Yamaha’s Beyond Campus program which focused on helping them to cope with the new way of learning and in dealing with uncertainty. As an extra treat, Alodia Gosiengfiao and TJ Monterde participated in the program.
The Yamaha Safe Riding program substituted hands-on training with digital conferences where instructors continued educating riders from various private companies, media personalities, and participants who registered online.
The company also heightened its safety protocols for both its staff and customers. Offices and shops alike adhered to the strict safety protocols to ensure proper and excellent could be provided and safety would be experienced. The Rev Buddy app gave customers access to products and services with just a tap of a button.
With all the challenges this year, Yamaha continued with its goal of enriching lives. Their CSR program, Yamaha Cares, supported Filipinos who were affected by the typhoons.
Yamaha is continuing to upgrade its facilities to provide the healthiest environment possible, and pursuing innovations to provide a better ride.
With 2020 coming to an end, Yamaha will keep moving forward in 2021 and will do everything to keep revving hearts.