2020 is not a very much acceptable year in every aspect, especially in the case of commerce. Electronics and smartphone market all over the globe have faced a huge loss throughout the 1st and 2nd quarters of 2020 because of the curse of the COVID-19 pandemic. The Indian smartphone market was not different at all. Several lockdowns and other critical issues throughout those months put the business of smartphones in a backward motion. But time after time the situation got better and in the third quarter of this year, things are getting better in the Indian smartphone market as per the new market research. Right now, India is one of the top 3 in terms of a positive change in shipments. As per the numbers, almost 54.3 million units (or 17% more YoY) sold in 3Q2020.
Now let’s divide the smartphone category into three basic segments: Lower-midrange (less or equal to US$200 or INR 14,799), upper-midrange ($200-500, up to INR 36,998), and premium/flagship segments ($500 or more). If we check the statistics, among those categories, 84% of smartphones have been sold in the lower-midrange category. This resulted in a 2% drop in the average selling price. Interestingly, the sale of premium/flagship smartphones has increased by 91% in the third quarter of 2020. In this case, Apple, Samsung, and OnePlus grab the top 3 positions. Not only this, but Xiaomi has also given an upper hand to its business in the Indian market. Like every month, we are seeing Xiaomi launch another new product whether it is a smartphone or any electronic gadget.
Xiaomi’s sub-brand Realme has also passed the landmark of selling 50 million smartphones globally in the third quarter of this year, grabs the fourth position in India. It has shipped around 8 million units and has beaten Samsung or most phones sold online by a brand in India for Q3 of 2020.