NBA 2K21 gets unskippable in-game ads, like NBA 2K20 before it

By Sherif Saed,
Monday, 19 October 2020 10:42 GMT

Like last year’s game, NBA 2K21 also has unskippable ads.

NBA 2K21 players were surprised to recently find that the game is able to play unskippable ads. The ads show up during loading, though only last about as long as the loading screen itself.

A number of Reddit users reported the issue this morning, sharing their dismay that ads exist at all in a premium, $60 game ($70 on PS5 and Xbox Series X) that’s already stuffed to the brim with microtransactions.

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Stevivor verified that the ads play on all platforms, across PC, PS4 and Xbox One. The ad the site got was one for the Oculus Quest 2 VR headset. It played before episode seven of MyTEAM Season 2, an in-game TV show that plays before the match.

Players have to wait for the ad to finish before they can press continue and get on. If you’re thinking this sounds familiar, it’s because 2K Games also added unskippable ads with NBA 2K20 – last year’s game – sometime after launch.

Indeed, EA also tried a similar move with UFC 4 just last month, before the publisher was forced to pull the ads in response to some very negative feedback. Their implementation in UFC 4 was arguably worse, given how they played during in-match replays.

For now, it looks like business as usual for NBA 2K and its players, however unfavourable the move may be.

NBA 2K21 is out now on PC, PS4 and Xbox One. Its PS5 and Xbox Series X/S version will be released alongside the next-gen consoles, and feature big overhauls to animation and visuals.

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