Amazon UK Prime Day 2020 is go! Deals now live on Echo, Kindle and much, much more

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(Pocket-lint) – Amazon Prime Day 2020 is go! Deals are now live through to 23.59 tomorrow (14th October) and we’ll bring you the pick of the deals right here on this page. This is our UK specific page – check out our Amazon US Prime Day deals, if you’re in the States.

Quick links

Below are quick links straight to the Prime Day pages plus other links to top retailers, just in case you’re looking for something that we haven’t covered.

Our curated deals pages

Smart home Prime Day deals

Laptop Prime Day deals

Headphone Prime Day deals

TV Prime Day deals

iPad and tablet Prime Day deals

PC gaming gear Prime Day deals

PC games Prime Day deals

Nintendo Switch Prime Day deals

Xbox Prime Day deals

PS4 Prime Day deals

Lego Prime Day deals

Camera Prime Day deals

Speaker Prime Day deals

microSD card Prime Day deals

Prime Day UK Echo deals

Prime Day UK Fire TV deals

Prime Day UK Fire tablet deals

Prime Day UK Kindle deals

Prime Day UK smart home deals

Do I need a Prime account to take part in Amazon Prime Day?

If you want to get in on the action, you need to sign-up for Amazon Prime. Amazon Prime is effectively Amazon’s membership service. It gets you a whole range of benefits from early access to deals, Prime Video, free delivery and a whole lot more.

There’s a 30-day free trial, so it’s well worth getting yourself ready for the Prime Day shopping deals:

These are just the start of Amazon Prime Day’s offerings. We’ll be keeping track of all the great deals as they happen – so keep an eye on our best Prime Day deals for the UK, if you’re in the US, then we have a US Prime Day deals page, too.

Do I need to be a Prime member to get Amazon Prime Day deals?

Yes – to get Amazon Prime deals you need to be a Prime member. If you’re not, it’s high time you signed up for Prime membership.

Some of the very best deals are always on Amazon devices, but there are stacks across all product categories such as TV, laptops, smart home, fitness, cameras, gaming and more.

AmazonAmazon Prime Day - stock images image 2

Can you get Amazon Prime Now on Amazon Prime Day?

Yes you can on selected items. Prime Now is Amazon’s free two-hour delivery service available to customers in select postcodes in London, Birmingham, Hertfordshire, Sheffield, Surrey, Newcastle, Manchester, Leeds, Liverpool, Portsmouth and Glasgow. You order something from the dedicated smartphone application or in-browser at primenow.amazon.co.uk and it will be with you, with free delivery, within two hours.

Previous Amazon Prime Now deals in the past have included:

  • 30 per cent off select Walkers crisps
  • 40 per cent off select Nescafe coffee
  • 30 per cent off select Coca-Cola bottles and cans
  • 25 per cent off select wine when you buy 6 bottles
  • 20 per cent off select items from Dettol, Vanish and Finish

Amazon Prime Day 2020 tips and tricks

Don’t miss an Amazon Prime Day deal

Get the dedicated Amazon shopping app on your mobile and turn on notifications. Within the notifications settings you can turn on “Watched” and “Waitlisted Deals” so you don’t miss it.

Save even more money on your Amazon Prime Day deal

Get £1 back by opting for No-Rush Delivery if you don’t need your new bargain straight away.

Make a list to get the best deals

Rather than going in with a scattergun approach, make a list before you go onto Amazon and be targeted about the products you want. It might be in July, but Amazon Prime Day is a perfect chance to do your Christmas shopping on the cheap.

It’s a big day for deals on any Amazon Prime Day. Hitwise data reveals that the volume of Prime Day web searches in 2018 were up 57% compared to the previous year and on the day of Prime Day’s official announcement, searches unsurprisingly increased 162%

Amazon’s own devices are the most popular products on Prime Day. In 2018, Echo Dot and Kindle were the most viewed product pages in the days leading up to the announcement of the sale.

Tips from Uswitch.com’s tech and deals expert Catherine Hiley

1. Plan ahead

Amazon Prime Day is an excellent opportunity to take advantage of big discounts to Amazon’s flagship technology, including its streaming sticks, Echo and Kindle devices. If you’ve been looking to get your hands on this tech, now could be your chance.

2. Know your budget

Set yourself a spending limit. Impulse-buying without strict spending rules will likely result in purchasing items you don’t need, ending up with a pile of items you don’t want.

3. Time to subscribe to Amazon Prime​

In the run-up to Amazon Prime Day, be on the lookout for discounts to Amazon Prime memberships. Deals are often launched in the run-up to get people subscribed before the event starts.

4. Know your rights

The Consumer Rights Act says goods should be of satisfactory quality, fit to do the job intended, and last a reasonable length of time. This right is limited to 30 days from the date you buy your product. If you’re unhappy with the item, it’s worth knowing what the return policy is in advance.

5. Do your research

The bottom line is to always check the reviews, as it’s easy to be swayed by clever advertising. If you’re planning to purchase more expensive items, such as smartphones or laptops, look for deals on comparison sites.

Check out more great Amazon Prime Day tips

Amazon Alexa

If you ask an Alexa-enabled device, such as an Echo or Echo Dot, “Alexa, what are your deals?”, you get access to Prime Day deals hours earlier as well as access to exclusive bargains.

To order something, say, “Alexa, what are your deals” followed by “Alexa, add [the item] to my cart. ” Alexa will confirm this, but if you want, you can set up a 4-digit voice shopping pin with the Alexa app to prevent unintended purchases.

Watch out for Lightning deals

Lightning Deals are limited in duration and sometimes end in minutes. To stay on top of everything, use Amazon’s app, where you can view many deals 24 hours in advance and sign up for alerts.

Try Amazon Assistant

Amazon Assistant is a browser plugin for Chrome, Firefox, IE, Safari, and Edge. It’s free and easy to install. With it, you can watch for product comparisons that save time and money, access shortcuts to popular Amazon hubs right in your browser, and get notified when deals that you’re watching go live with notifications. It also lets you get information about orders and deliveries. Get Amazon Assistant for your browser

Try CamelCamelCamel

If you want to check a deal’s price against what Amazon has charged in the past, try CamelCamelCamel. It’s a free price tracker that monitors millions of products and alerts you when prices drop so that you can decide if and when to buy.

Amazon Echo and Fire TV

No more deals, sorry

Laptops and Chromebooks

No more deals, sorry

Smart home

No more deals, sorry

Speakers

No more deals, sorry

Headphones and earbuds

No more deals, sorry

Robot vacuum cleaners

No more deals, sorry

Smartphones and tablets

No more deals, sorry

Smartwatches and fitness trackers

No more deals, sorry

TVs, streaming and soundbars

No more deals, sorry

Lego deals

No more deals, sorry

Gaming gear

No more deals, sorry

SD card deals

No more deals, sorry

Electric toothbrushes

No more deals, sorry

When is Amazon Prime Day 2020?

Amazon Prime Day 2020 will take place on 13-14 October in both the US and UK. That’s when you’ll be able to save big on a huge variety of products across the retailer. It’s for Amazon Prime members only, of course, but you can always get a free trial and cancel it after.

In 2019, Amazon Prime Day took place over 48 hours from 15-16 July and that seemed about the right duration; Amazon was able to sustain a good number of deals for the two days.

Prime Day, as the name suggests, was previously centred around a 24-hour period, but 2019 was the first 48-hour Prime Day. In 2018 Amazon Prime Day deals took place for 36 hours across 16-17 July. In July 2017 it was 10-11 July.

The first 24 hours of Prime Day 2019 was the biggest day of the year for Amazon UK – the retailer said the most shopped for categories included wine and spirits, video game consoles and headphones while the top-sellers were the Fire TV Stick 4K, Sony PlayStation Classic Console and Oral B Smart Series Electric Toothbrush. What’s more, 15 July 2019 was the biggest day ever for Amazon Prime sign-ups.

You can ask an Alexa-enabled device, such as an Amazon Echo or Amazon Dot, “Alexa, what are your deals?”, and you’ll get a heads up on many Amazon deals; she’s always got deals on the go.

Writing by Dan Grabham.

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