Pester all the players
Big news out of GameStop today. The in-store experience is going to morph from an underpaid employee asking if you’d like to pre-order a game or buy a protection plan from behind a desk, to an underpaid employee asking if you’d like to pre-order a game or buy a protection plan with a Microsoft Surface in their hands.
A new “multi-year strategic partnership” between GameStop and Microsoft will outfit store associates with Surface tablets. A press release from GameStop says “The mobility of Microsoft Surface will allow associates to move freely within the store footprint, meeting the needs of customers faster and more efficiently.” There’s no escape!
The crux of this deal is far more boring, though. It’ll also see GameStop’s backend shift to Microsoft’s Dynamics 365 which is a series of cloud-based business applications. GameStop will also move to Microsoft 365 and Teams at some point for better internal communication.
Lastly, it’s mentioned that Xbox All Access — the rent-to-own payment plan for next-gen Xbox — is coming to GameStop. That’s nothing special, as All Access is already offered at the other big-box retailers like Walmart, Target, and Best Buy.
Anyway, great news for GameStop employees who want to feel a little more tech savvy. Hopefully no one gets fired for streaming xCloud to their Surface while on the clock.