Samsung Selfie Stunt Goes Incorrect As Space Contraption Crashes to Earth


Samsung may want to file this away in the a single marked, “It seemed like a fantastic notion at the time.”

The tech enterprise lately had the odd notion of sending a higher-altitude balloon into space carrying a Galaxy S10 smartphone displaying a selfie of model and actress Cara Delevingne.

Samsung mentioned its “SpaceSelfie” mission was created “to give everybody the likelihood to get their face in space.” Mainly because that seriously is on your to-do list, suitable?

But just a handful of days soon after the satellite-like contraption headed skyward, the entire darn point came crashing back to Earth, landing on the home of Michigan resident Nancy Mumby-Welke.

Nancy and her husband knew some thing was up (or rather, down) when they heard a loud crash outdoors their home in Gratiot County on Saturday.

Nancy told NBC News that when she saw the crumpled mess outdoors she quickly realized it had fallen from the sky. On closer inspection, she could see a Samsung nameplate on it, as properly as a single for Raven Industries, a enterprise in South Dakota that tends to make higher-altitude balloons.

Samsung later confirmed to NBC that the rig had come down 5 days earlier than planned and had skilled a “soft landing in a chosen rural region.”

The tech enterprise was keen to point out that “no injuries occurred” in the incident, adding: “We regret any inconvenience this may well have brought on.” An official from a single of the businesses later collected the wreckage.

samsung selfie stunt goes wrong as space contraption crashes to earth spaceselfie

Samsung’s SpaceSelfie mission involved sending a selfie taken by Delevingne into space, and then beaming back to Earth an image of the selfie displayed on a Galaxy S10 (above). Samsung described it as the initially-ever selfie sent to space and invited people to upload their personal photographs to Samsung’s Mission Manage web page so they, also, could see themselves on the screen of a Galaxy S10 drifting in space. Nicely, that was the notion.

Though conspiracy theorists may well think Samsung deliberately brought the balloon down in dramatic situations in order to score much more publicity for its currently-bizarre promoting stunt, the much more probably explanation is that the contraption basically suffered some type of main malfunction way up higher.

Samsung has an oft-touted slogan that goes: “Do what you cannot.” In this case, it seems to have accomplished just that.

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