Twitch heavyweight Shroud announces Mixer exclusivity deal

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Michael “Shroud” Grzesiek, presently the third most followed streamer on Twitch with more than seven million followers, took to Twitter to announce his new exclusivity deal with Mixer. This news comes a number of months right after Tyler “Ninja” Blevins produced headlines for his unexpected move to the Microsoft-owned streaming platform. Microsoft has been fighting for a foothold in the streaming planet, and now with Twitch’s former quantity a single and 3 on their side, they’re hoping to turn the tables on Twitch. Shroud’s 1st stream as a Mixer-exclusive streamer starts tonight at five:00 PT/eight:00 ET.

Like with Ninja, the information of his exclusivity deal are unknown. It was speculated that Ninja received a big sum of income, on prime of a number of months of cost-free subscriptions to his Mixer channel, potentially paid for by Microsoft. It is secure to assume Microsoft provided a related deal this time about. It appears to be accurate as fans can go grab a cost-free subscription to Shroud ideal now on Mixer.

Formerly a Counter-Strike: Worldwide Offensive pro, Shroud was most renowned for his time on the C9 roster. His formidable abilities earned him the title of “King of Reddit,” which only helped to propel his budding streaming profession. With so numerous viral Counter-Strike plays from the man, interest in him and his stream was assured. By 2018, Shroud had shifted his concentrate more than to streaming complete-time, ultimately leaving C9 to pursue his Twitch profession. In no time at all, the former pro climbed the Twitch ladder, obtaining the honor of getting most subscribed on numerous occasions.

Twitch versus Mixer

Ninja is closing in on two.five million followers on Mixer, with Shroud hitting 100,000 followers hours just before his 1st stream. But whilst reports are acknowledging Mixer’s development, tripling its streaming hours in a year, Twitch continues to reign supreme. Streaming hours may perhaps be surging for the fledgling streaming platform, but watch time has currently begun its decline. The presence of Ninja and Shroud may perhaps only be sufficient for Mixer to grab a modest piece of the pie. Each streamers’ fan bases have an affinity for games of the shooter genre, but Twitch’s diversity enables extra paths to viewership.

Only time will inform if Mixer’s current offers will play out in its favor.



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