One particular Particular Day – Friday, October four


Dozens of game organizations give today’s income to gaming accessibility charity

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Now, some of the greatest names from the games sector are uniting behind SpecialEffect, the gamers’ charity, for their annual One particular Particular Day flagship fundraising campaign.

Businesses from all more than the globe, massive and little, from the mobile, Computer and console arenas – as nicely as retail and hardware – will donate income from in game purchases and sales, hold auctions and fundraising events and stage their personal on the internet sales of best titles.

Mobile developer Seriously have worked with SpecialEffect to market One particular Particular Day across the games sector and have been a big element in its accomplishment. This year, the creators of the international hit Very best Fiends mobile game have also utilised their partnership with English Premier League football club Norwich City to publicise the campaign. Seriously and their sponsorship partners Norwich City have arranged for match day marketing for the tie with Aston Villa on five October to be offered to SpecialEffect, with fundraising and auctioning off signed shirts to boot!

Given that its inception in 2016, One particular Particular Day has raised nearly a single million pounds for SpecialEffect. It really is substantially required revenue as the UK-primarily based charity does not charge for any of its solutions and relies completely on voluntary revenue, substantially of which comes from the games sector and gaming communities.

One particular Particular Day generates massive constructive interaction across social media and in the previous has even had reality Television superstar Kim Kardashian tweeting her greatest wishes to more than 57 million followers, as nicely as becoming described in the UK Parliament! The big surge of positivity generated by SpecialEffect and the games sector on One particular Particular Day does an massive quantity to raise awareness of the charity’s operate and the alternatives accessible to individuals with disabilities who’d like to be in a position to play digital games.

Dr Mick Donegan, Founder and CEO of SpecialEffect, is delighted by the assistance for One particular Particular Day from the games sector: ‘One Particular Day is such an essential fundraising occasion for SpecialEffect, especially with the ever-escalating demand for our solutions. The assistance the occasion receives from the games sector is certainly essential in producing positive we can continue to attain every single disabled individual that desires our enable to be in a position to join in and play. SpecialEffect is right here and supporting disabled gamers due to the fact of the backing we obtain from the games sector and their gaming communities. Without the need of it, we just could not attain the quantity of disabled gamers we’re at present in a position to.’

For anybody that enjoys gaming of any description, One particular Particular Day will be clearly visible nowadays across mobile apps and social media. Businesses participating will relay the One particular Particular Day message to its players – “Obtain, Play, Donate” – and proudly declare themselves element of the games industry’s biggest charitable endeavour of the calendar year.

To uncover out extra about One particular Particular Day, go to or e-mail SpecialEffect Partnerships Fundraiser [email protected]


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