Gen.G begins NBA 2K League group in Shanghai as it shoots for international esports presence


Gen.G is one particular of the esports organizations that bridges the East and West, with a dual headquarters in Seoul and Los Angeles. And now the corporation is emphasizing that international presence with the announcement of a new Shanghai group in the NBA 2K League.

The group is the 23rd in the league, which is gearing up to launch its 2020 season. The Shanghai franchise will be the centerpiece of a extended-term strategic partnership amongst the NBA 2K League and Gen.G that will mobilize Gen.G’s multicultural brand and multi-title esports presence to expand the international footprint of the initial official esports league operated by a U.S. specialist sports league.

Gen.G’s group, which will train at Gen.G’s Los Angeles headquarters throughout the 2020 season, will be the initial NBA 2K League group outdoors of North America.

“This is a historic moment in the NBA 2K League’s journey to becoming a genuinely international league with fans, franchises, and players from all more than the planet,” stated NBA 2K League managing director Brendan Donohue, in a statement. “Gen.G is the perfect organization to launch our initial group from outdoors of North America, and we appear forward to operating with Gen.G to attain new fans in Shanghai and determine elite talent across Asia.”

Gen.G, whose investors consist of LA Clippers alternate governor Dennis Wong and whose teams compete in seven other key titles, is also the initial NBA 2K League group not affiliated with an NBA group. Gen.G’s NBA 2K League group will be Gen.G’s second esports franchise (joining Seoul Dynasty of the Overwatch League) and second entry in Chinese esports (China Clash Royale League).

Open space at Gen.G's esports training facility in L.A.

Above: Open space at Gen.G’s esports coaching facility in L.A.

Image Credit: Gen.G

“We are honored to assistance lead the NBA 2K League’s expansion into Asia and proud to represent Shanghai on behalf of the hundreds of millions of Chinese fans who like basketball and video games,” stated Chris Park, CEO of Gen.G, in a statement. “Gen.G’s exceptional core mission — to connect esports fans and athletes across the U.S. and Asia — is meant for ambitious ventures like this. We have major plans to assistance develop the NBA 2K League in communities about the planet that are passionate about basketball and video games.”

In addition to launching the Shanghai franchise, Gen.G and the NBA 2K League now announced a extended-term partnership to develop the NBA 2K League’s international player pool and fanbase. As element of the terms, Gen.G will collaborate with the NBA 2K League on player improvement and talent identification in Asia, brand improvement in Asia, and worldwide esports and gaming programming. With each other, the NBA 2K League and Gen.G will develop a planet-class pipeline for the subsequent generation of terrific Asian players, create NBA 2K League content material for the extra than 12 million followers of Gen.G’s international esports portfolio and the NBA 2K League’s international audience, and market the NBA 2K League to fans about the planet.

The corporation stated today’s announcements are also significant milestones for inclusion and professionalism in esports, values that the NBA 2K League and Gen.G have championed individually and will champion collectively by way of this strategic partnership. In August, the NBA 2K League held its initial-ever improvement camp for elite female NBA 2K players at the NBA 2K League Studio in New York City, and Gen.G announced its all-females Fortnite group — Gen.G Empowered by Bumble (Group Bumble) — as element of the organization’s ongoing commitment to driving women’s empowerment in gaming and esports.

Gen.G and Hornets Venom GT, the NBA 2K League affiliate of the Charlotte Hornets, will participate in the NBA 2K League Expansion Draft Lottery on Friday, October four. Further facts about Gen.G’s NBA 2K League group will be announced at a later date.


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