E3 2020 could be a festival for media & influencers

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Subsequent year’s E3 could be a quite unique occasion if a leaked proposal is adopted by the Entertainment Computer software Association (ESA).

As reported by GameDaily, the gaming expo could be shifting to a “fan, media and influencer festival” for 2020.

The alterations come as portion of feedback from business publishers that want to lean tougher into influencers and paid celebrity offers, and would perform with talent agencies such as United Talent (UTA) and Inventive Artists (CAA).

The occasion would function a quantity of “experiences,” with an instance painting the image of the LA Lakers playing a basketball video game against fans or actors.

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E3 2020 could be a festival for media & influencers&#13

The proposal also discussed an app for booking session occasions with exhibitors, equivalent to the FastPass method employed at Disney’s amusement parks. The ESA also has plans for “queuetainment” that will use information gathered by the app to marketplace straight to these waiting in queues.

E3 2019 boasted just 66,000 attendees. Even though this could nevertheless be a staggering quantity of men and women, it pales in comparison to the rest of the industry’s events, with Gamescom 2019 pulling in 373,000 attendees, and this year’s Tokyo Game Show seeing 262,000 heads via the door.

Irrespective of whether these alterations will be adequate to turn the expo about is but to be noticed – if the proposal is confirmed at all. Currently a quantity of publishers are deciding on their personal solutions of connecting with fans for the duration of the expo, with EA opting to run EA Play for the duration of the week of E3, whilst Sony skipped this year’s expo altogether.

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