J.J. Abrams Turned Down $500 Million Obtain From Apple And Went With Half As Substantially


Filmmaker J.J. Abrams and his Negative Robot production organization officially closed a deal to set up shop at WarnerMedia, and not Apple.

For years, Abrams and Negative Robot have been housed at Paramount Photographs, but with that deal up for renegotiation this year, Abrams decided to appear for other possible properties. All the main players lined up, like Netflix and Sony Photographs, but it was Apple created the largest play for Abrams in the variety of $500 million.

In the end, Abrams and Negative Robot went with a deal to create motion pictures, Television, games, and other content material for WarnerMedia for a reported $250 million — about half of what Apple supplied. In spite of Apple’s larger quantity, Abrams wanted the small-bit-additional Warner Bros. threw in: flexibility.

According to The Hollywood Reporter, Apple supplied $500 million to property Negative Robot, but wanted the organization only producing Apple content material. That meant that not only could Abrams only direct Apple motion pictures, but his Television shows couldn’t be sold to other networks. An added concern was the reality that Apple does not have a theatrical distribution model, so if Abrams did sign with them, his motion pictures would only go straight to streaming.

Abrams and Negative Robot seriously entertained Apple’s offer you, and even met with executives about Apple taking a significant monetary stake in their organization. But eventually the exclusivity proved to be also steep a expense, so Abrams declined the $500 million and took the $250 million deal at WarnerMedia, exactly where he will make new film and Television projects for Warner Bros., but is also totally free to perform with other studios.

In summary, J.J. Abrams and Negative Robot can nonetheless perform with Disney, DC and whoever else to make what ever else. Apple’s walled garden strategy screwed them right here, as they missed out on one particular of the largest contemporary American filmmakers basically on a matter of principle. Abrams is at present making an huge quantity of films like adaptations of Valve’s Portal and Half-Life video games, and is at present wrapping post-production on Star Wars Episode IX: The Rise of Skywalker. We can anticipate to see a lot of a lot more films below his name in the future.


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