Prepared closes $5m Series A investment round


Funding will be channelled into developing hyper-casual competitive gaming platform on mobile

NEW YORK, NY – August 27, 2019 – Prepared, the maker of The Prepared Games, the world’s most active hyper-casual esports tournament platform, announced $5M in funding nowadays to accelerate development in the hot, competitive hyper-casual gaming market place. The round, led by BITKRAFT Esports Ventures, involves participation from new investors Comcast Ventures and Eldridge Industries. Prepared will use the new funding to significantly develop its audience of engaged players.

“The gaming market typically overlooks 1 of the most substantial audiences – ladies. In the U.S., 65% of ladies play mobile games, and they represent just about half of the mobile gaming population,” mentioned Scott Rupp, a companion with BITKRAFT Esports Ventures. “The Prepared Games powered by Prepared Maker game improvement technologies has come to be 1 of the most prolific mobile developers in the App Retailer, catering to the swiftly expanding audience of female gamers. We think this group can continue their momentum with this funding and develop a worldwide neighborhood of folks playing competitive hyper-casual games for money.”

More than the previous six months, The Prepared Games has made 130 original game tournaments employing its proprietary Prepared Maker improvement platform. This in-home game studio enables The Prepared Games to launch 3 brand new games every week on Monday, Wednesday, and Friday at three:00 p.m. Eastern Time (Trailer), giving a vast library of special and fresh tournaments for casual gamers to compete in.

Players have limitless practice runs to hone their abilities, but only 1 official run to compete for the prize and move to the major of the leaderboard. The prize cash is split amongst the major 20% of higher-scoring players. To date, The Prepared Games app is experiencing an remarkable 30% month more than month subscriber development.

“With touch-enabled devices everywhere, games are no longer exclusive to ‘hardcore’ players. There is a substantial, untapped market place for casual games that can be enjoyed competitively by a diverse audience that does not determine as classic gamers,” mentioned David S. Bennahum, Founder and CEO of Prepared. “With our new financing and major gaming investors joining us, we now have the sources to make our vision of opening up esports to everybody, a reality.”

“Prepared Games’ platform and robust portfolio combined with the team’s topical and humorous strategy to hyper-casual gaming appeals to a broad audience beyond classic hardcore gamers, efficiently bringing competitive gaming to the mass market place,” mentioned Kai Bond, Principal at Comcast Ventures.


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