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Paris, France 1st August 2019: The world’s quantity one particular mobile games publisher Voodoo has right now announced the opening of a new workplace in Istanbul, the most current move in a period of current development as the business expands into new markets across the globe. Voodoo’s present expansion reflects their unmatched results in the hypercasual industry, and comes as a third of App Retailer Best 10 Games are from the Paris-headquartered mobile games publisher.
Voodoo’s Istanbul workplace will operate purely as an extension of its Paris-primarily based publishing capability, operating with neighborhood studios to coach on how finest to optimise, monetise, and industry their games. The on-the-ground presence will be supported by the wider Voodoo group, as properly as their revolutionary dashboard, enabling developers to operate transparently with Voodoo publishing managers to build the subsequent chart-topping title.
The move to Istanbul follows current studio openings in Berlin, Amsterdam and Barcelona with continued development demonstrating the company’s drive to create the sector and expand the hypercasual industry.
Voodoo’s selection to establish a new studio in the Turkish city is reflective of Turkey’s swiftly increasing status as a games hub. Turkey’s digital game exports reached $1.05 Billion in 2018, with the industry valued at an estimated $750 million, generating it a prime candidate for additional improvement and help.
Publishing Manager Corentin Selz, who is opening the new Istanbul studio stated: “We have been pleased to have hosted a thriving game jam in Istanbul in April, and skilled the vibrant games neighborhood that is increasing there. Soon after the occasion, we knew that we wanted to be involved in supporting the country’s developers and wider sector.”
Voodoo employs a exceptional and agile method to publishing from coaching and iterating, advertising and monetisation – via to supporting on reside ops. This agility was reflected in the speed of selection generating – from game jam results, to new workplace in just two months.
The mobile games publisher has located results thanks to a flat structure, that permits any one to pitch suggestions and projects, guaranteeing continual innovation from inside the business enterprise. Supporting project ownership and an operating methodology that encourages even non-gamers to share ideas confidently, Voodoo’s publishing procedure affords every single thought the similar degree of investment.
“Istanbul provides a excellent place for a new workplace, producing a powerful base to help a new generation of talent. With our continuing results and Turkey’s increasing scene, we will undoubtedly be in a position to craft anything pretty particular that will influence the industry for years to come”, stated Voodoo’s Head of Publishing Cdric Roux.
Headquartered in Paris considering the fact that launch in 2013, Voodoo’s comprehensive steady of games now involves more than 100 mobile titles, retaining additional than 300 million month-to-month active customers. Among Q4 2018 and Q1 2019 Voodoo outpaced its nearest hyper-casual rivals by 150%, with 771 million downloads in six months. The studio’s main hits include things like Helix Jump, Baseball Boy, Snake vs Block, Hole.io, Aquapark.io, Purple Diver and Roller Splat.
Voodoo will also quickly be announcing the date for an occasion in Istanbul – showcasing results stories and case research, and coaching neighborhood studios on how to evolve their titles for results in the extremely competitive mobile games industry.
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